H.J. Heinz Company is “Spilling the Beans”… about beans and tomatoes, and offering insights into how incorporating small changes into a diet can produce big health benefits at the 2005 American Dietetic Association Food and Nutrition Conference and Expo taking place in St. Louis this week. The discussions during the event include the latest findings in lycopene research and updated information about the importance of beans in the diet, in light of the recently revised USDA Food Pyramid.

“At Heinz, we understand how overwhelming it can be to make changes in your diet. Our hope is that, through education, we can teach people how to make small dietary changes that will yield big health benefits,” says Ida Laquatra, Ph.D., R.D., director of global nutrition at the H.J. Heinz Company.

Heinz is the industry leader in lycopene education and information, and the world’s largest producer of processed tomato products. Lycopene is the antioxidant that gives tomatoes their red color - and is most easily absorbed from processed tomato products.

ADA attendees also have the opportunity to learn how easy it is to incorporate more lycopene into their diets through a variety of activities including culinary demonstrations, an educational lycopene-rich media luncheon hosted today, and product sampling from a variety of Heinz brands including No Salt Added Ketchup, Heinz(R) One Carb Ketchup, Classico(R) Pasta Sauce and tasty treats from its Weight Watchers(R) Smart Ones(R) line of products.

Unlock the Power of Lycopene

Additionally, copies of the newly-printed second edition of the popular book, Unlock the Power of Lycopene, REDefining Your Diet with Lycopene and Tomatoes, are being distributed to attendees. The book provides in-depth information about tomatoes and lycopene, research results that point to the potential health benefits of processed tomato products, especially in the areas of men’s health, and includes a number of meal plans that make meeting the government guidelines for a healthy diet–especially how to include more lycopene–easy and delicious. The book is available at www.knowledgeinanutshell.com and by phone at 1-800-NUTSHELL.

Small Changes, Big Benefits: The Heinz(R) Difference

To illustrate how big health benefits can result from making small changes in diet, Heinz is featuring the Secret Spice Cookies recipe that incorporates lycopene-rich Heinz(R) Tomato Ketchup. The addition of Heinz(R) Tomato Ketchup can allow for a reduction in high-fat, high-calorie ingredients, such as oil, in recipes–and is yet another easy and tasty way to incorporate more lycopene into the diet in an unexpected way.

Secret Spice Cookies
Yield: 24 Cookies

Ingredients:

1 cup oat flour(a) (3-3/4 oz.)
1 cup all-purpose flour (4-7/8 oz.)
2 tsp. baking soda (3/8 oz.)
2 tsp. ground ginger (1/4 oz.)
1 tsp. ground cinnamon (1/8 oz.)
1/2 tsp. ground allspice
1/2 tsp. salt
1 cup granulated sugar (7-5/8 oz.)
1/3 cup Heinz(R) Tomato Ketchup (3 oz.)
1/3 cup canola oil (3 oz.)
1 whole egg, large
1/4 cup molasses (3 oz.)
1 tsp. vanilla extract
Additional sugar for coating

(a) Grind quick oats in blender or food processor until they become
flour-like in consistency. (Approximately 1-1/4 cups of quick oats
will be needed). Measure oat flour after processing.

Directions:

Preheat oven to 350 degrees F. Line baking sheet with parchment paper
or Silpat(R) baking mat. Combine oat flour, all-purpose flour, baking
soda, ginger, cinnamon, allspice and salt in a medium size bowl; whisk
to combine and set aside. In a large size mixing bowl, combine sugar,
ketchup and oil. Using an electric mixer, beat on medium speed for 2
minutes. Add egg, molasses and vanilla and continue to beat until
mixture is combined. Reduce speed to low and gradually add flour
mixture until thoroughly combined. Using a #40 scoop (approximately
1-1/2 tablespoons), form dough into balls then roll in sugar to coat.
Arrange dough balls 2 inches apart on prepared baking sheet. Bake at
350 degrees F until cookies are golden brown around the edges and
cracked on top, about 10-12 minutes. Let cool 2 minutes on sheet tray.
Transfer to a wire rack to finish cooling.

The Heinz(R) Difference

Secret Spice Cookie Made with Heinz(R) Tomato Ketchup

Calories 114
Fat 4 g
Saturated fat 0.5 g
Trans fat 0 g
Cholesterol 9 mg
Protein 1 g
Carbohydrate 20 g
Dietary Fiber 1 g
Sodium 200 mg
Lycopene 0.6 mg

Traditional Gingersnap or Spice Cookie

Calories 173
Fat 9 g
Saturated fat 1.5 g
Trans fat 0 g
Cholesterol 10 mg
Protein 2g
Carbohydrate 22g
Dietary Fiber 0 g
Sodium 163 mg
Lycopene 0 mg

Serving Size: 1 cookie

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