Reducol has been launched in the UK. Reducol contains plant sterols and stanols, commonly known as phytosterols, or “Sterols”. The combination of a prudent diet and consumption of products containing the recommended amount of Reducol may help people lower their cholesterol by up to 24%.

The initial products carrying Reducol will be sold through the UK’s largest retailer, Tesco, under their own private label. Forbes Medi-Tech will announce further details about this new line of cholesterol-lowering products early in the new year as they become available on store shelves.

“Although Coronaries are the most frequent cause of death, very few people have any knowledge of what constitutes a health risk. Over 65% of those aged 45-54 do not know their cholesterol level,” said Gwyneth Dunwoody. “I am delighted to see that a collaboration between Forbes Medi-Tech and Tesco, to produce cholesterol-lowering functional food products is a genuine attempt to help consumers lower their cholesterol safely. The Government’s initiatives to assist adult health are encouraging sensible diet and this is a positive development.”

“The Reducol launch in the UK is the culmination of growing demand for heart healthy products and strong strategic partnerships producing a cholesterol-lowering product mix that the public will soon be able to enjoy,” said Charles Butt, President and CEO of Forbes Medi-Tech. “Unlike other brands, Tesco will be able to launch a wide range of cholesterol-lowering food products under a single brand name.”

More information can be found at reducol.com

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