Simple Solutions for Eating & Living Well
Under its “Eat Well, Live Well, Choose Well” banner ConAgra Foods is showcasing new and existing products in its wellness portfolio that offer Americans the simple, convenient and great-tasting solutions many are looking for to meet their individualized mealtime needs, particularly in light of the new MyPyramid U.S. food guidance system that urges Americans to eat a wide variety of foods and add more whole grains, fruits and vegetables to their diets.
“Americans are looking for simple, sensible and satisfying solutions to help them eat and live well,” said Gary Rodkin, chief executive officer, ConAgra Foods. “ConAgra Foods’ journey to offer consumers more convenient and nutritious food choices began 20 years ago with our Healthy Choice line. Today, we offer a wide range of good-for-you options for wherever and whenever people eat. ConAgra Foods is committed to bringing exciting, healthful innovations and renovations to the marketplace.”
The new productsinclude:
– Orville Redenbacher’s Smart Pop!(R) Kettle Corn mini-bags & Organic Smart Pop! (R)–A convenient and great-tasting way to get whole grains. It’s microwaveable and available in mini-bags and organic varieties.
– Hunt’s(R) Organic tomatoes–One of the nation’s top quality providers of fruits & vegetables satisfies consumer demand with six new certified organic products rich in natural tomato flavor and nutrients, no artificial ingredients.
– Healthy Choice(R) Microwaveable Soup Bowls–The ultimate in convenience food that tastes great and is also good for you. Available in three great-tasting varieties.
– The Max pizzas & El eXtremo(TM) burritos with Ultragrain–New school lunch meals made with all-natural Ultragrain whole-wheat flour are giving nutrition leaders in 2,600 U.S. school districts a chance to add whole grains to student diets with this offering that delivers on taste kids love and nutrition parents know they need.
In addition to providing information to ADA attendees about its products, Pat Verduin, Ph.D., senior vice president, Product Quality and Development, ConAgra Foods, will participate in a panel discussion with other noted food scientists and nutrition experts and provide an overview of ConAgra Foods initiatives that underscore the company’s longstanding commitment to its wellness product portfolio.
Through its Nutrition Center of Excellence–which identifies emerging nutrition issues, learnings and opportunities to translate into new and existing product lines–and other initiatives, ConAgra Foods is bringing great-tasting, nutritious food options to consumers and improving the nutrition profile of its brands and products. In fact, ConAgra Food’s mission is to provide a variety of convenient food offerings, combined with education, making it easier for consumers to enjoy and achieve a delicious and nutritious diet. The company is answering the call of American consumers for individualized food choices that match their personal approach to health.
“We enthusiastically support the new MyPyramid U.S. food-guidance system, because it offers Americans a road map to better eating habits that is tailored to their individualized mealtime needs and food choices. It’s a philosophy we share,” said Dr. Verduin. “Through our Nutrition Center of Excellence, our food scientists strive for continuous improvement in the world of nutrition and work diligently to translate and apply science in the marketplace by offering consumers more nutritious, great-tasting food choices.”
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