‘CONSUMERS have been faster to go online to buy personal finance products than the companies selling them have been to promote them over the internet, research today claimed.

Some 85 per cent of consumers research financial products such as mortgages, credit cards and loans online, with around 55 per cent going on to buy a product over the net.

At the same time six out of ten people said they became aware of a new financial product or service for the first time through the internet. Despite this, research carried out by PricewaterhouseCoopers for search engine Google found that financial services firms are allocating less than ten per cent of their overall media budgets to internet advertising.’

Read more at Personal finance advertising lagging behind consumer internet drive

Recent Entries

• Record number of savers look to stash cash in tax-free Isas
• Savings targeted by 43%
• Personal finance advertising lagging behind consumer internet drive
• £1 a week earns 14 years of freedom
• Third of Scots have no more than £100 put away
• Debit accounts can help youngsters learn lessons about money
• £130,000 - the cost of life as a pensioner
• UK set for strong mortgage revival
• Brits break personal finance pledge
• Bankruptcies in Scotland soar by 50%, but worst is still to come

This entry was posted on Monday, March 13th, 2006 at 12:29 pm and is filed under Personal Finance - General. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.